 Dr Samantha Rush is a cognitive decision-making specialist who works with leaders operating in complex, high-stakes environments where judgement, risk, and accountability matter. Her work focuses on how decisions are actually made under pressure, and how leaders can design decision environments that support clarity, rigour, and follow-through.
Drawing on psychology, neuroscience, and structured analytic techniques, she helps leaders make decisions they can explain, defend, and execute. With over 20 years’ commercial experience across financial services, intelligence, technology, transport, non-profit, and professional services, Dr Samantha works as a peer-level partner to senior leaders and their teams navigating ambiguity and competing pressures. She holds qualifications in Psychology, Human Resources, an MBA, and a PhD in decision-making.
As Vice President of AIPIO, she is passionate about advancing the profession of intelligence and building adaptive, future-fit capability.
When she’s not helping others think better, Samantha is lifting weights, making cheese, or sipping champagne.
